What weight can marketing mail NOT exceed?

Marketing mail, also known as bulk mail or advertising mail, has specific weight limits established by postal regulations. The maximum weight for marketing mail is set to ensure the effective handling and delivery of such mail by postal services.

The correct answer indicates that marketing mail cannot exceed a weight of 16 ounces. This limit is in place because heavier items may be classified differently (for example, as packages) and thus would not qualify for the same lower rate structures designed for marketing mail. This weight restriction helps maintain standardization in postal services, allowing for streamlined processing and reducing costs for bulk mailers.

Understanding this weight limit is crucial for anyone involved in sending marketing materials, as exceeding it can lead to higher postage costs and potential delays in delivery, as the items would be reclassified under different mailing standards.